Our Team.
Sanel Begic - Director, Media
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Aida Pasalic - Associated Director, Social Media
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Eric Feil - USL W Head Coach
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Vehid Heldovac - Director, Gameday Operations
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Elmira Kuc - Director, Finance
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Adelisa Heldovac - Director, Merchandise
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Yonas Haile - USL A/UPSL Head Coach
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Sebastian Narvaez - USL 2 Head Coach
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Sergio Guarin - USL 2 Assistant Coach
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Aldina Krivdic - Merchandise Coordinator
Our Mission.
At Rochester Football Club, we value diversity in our players. We believe in inclusive teams, regardless of race, creed, or orientation. Diversity and inclusion are key to our core values and goals. Our club is all about equality, community involvement, and empowering youth through soccer. Our mission is to inspire a lifelong love for soccer, elevate the sport in our city, state, and nation, and support the growth and development of our players and staff. We aim to be leaders in our community, promoting personal growth through service, partnerships, and programs. Our ultimate goal is to empower each individual to reach their full potential in soccer and in life, fostering leadership and inspiration for others.
Our Values.
Perseverance
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We believe that development and growth are greatly influenced by our continued effort to achieve our potential despite any difficulties or failures we may encounter. Viewing adversity as an opportunity to learn and grow as we refocus our effort with a determination and willingness to persevere.
Resilience
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We overcome adversity through humility, effort, and ambition and understand challenges not as frustrations but as opportunities for growth intellectually, emotionally, socially, and physically.
Teamwork
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We are committed to fostering an environment of unity and belonging for all of those we serve. We promote diversity and inclusion, creating a culture that brings together members of our community through our love for soccer and service to others. We will work together efficiently and effectively to realize our goals.
Optimism
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We will prepare for and expect outstanding results by setting positive expectations for ourselves and the participants in our programs. We believe optimism is both contagious and inspirational. Our optimism will inspire others to share our positive attitude and our belief that together we can achieve anything.
Responsibility
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We are dedicated to ensuring the resources of our benefit corporation are utilized responsibly and efficiently in pursuit of our mission. We will be diligent in our efforts to maintain the highest standards of financial accountability and protect those resources afforded to us by our members, sponsors, partners, and community.
Sportsmanship
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We are passionate about sportsmanship and expect the members of our club to respect the rules, spirit, and etiquette of the game. We will respect our teammates, opponents, coaches, officials, and spectators. We will be a positive reflection of ourselves, our team, our club, and our community.
Next-Level Mindset
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We truly believe our mindset determines our level of success. We are dedicated to creating and maintaining a next-level mindset through which we will strive to be better tomorrow than we are today. Difficulties and failures will not discourage us- they will put us one step closer to success as we learn and evolve.